Salesforce’s Reinvention As A Marketing Behemoth
Everyone has noticed Salesforce.com’s new website, unveiled at its Dreamforce event last week, and logo, which is in line with the new flat and clear-cut design trends popularized by Apple and Windows. Beyond aesthetics, the new layout crystallizes the efforts of the company to communicate that, outside of its core CRM and B2B business, it has cemented its growth into customer analytics, digital marketing and social media. Contrasting with its previous CRM-focused communication, Salesforce is now talking about “connecting with customers in a whole new way.” Salesforce is not CRM anymore but a “customer success platform.” Recognizing the value of the consumer market, Salesforce is not B2B anymore and wants to help its users talk to all customers one on one. These changes make it evident that Salesforce wants to morph itself into a marketing solutions powerhouse and grow its client base beyond the stronghold that it has with a significant portion of the world’s corporate sales tea...