Social Network Tsu Is Hacking The App Store’s Pay-Per-Download Rules



A newer, much-debated social network called Tsu has launched a workaround to Apple’s longtime ban on “incentivized” app installs (aka pay-per-installs). Technically, users are being rewarded for creating content on Tsu and inviting others to join, but the money they earn for this activity comes from Tsu’s advertisers. That means Tsu serves as something of a middle man for companies that would otherwise want to buy app downloads, if that wasn’t in violation of Apple’s terms.

Though the addition of app install ads on Tsu is still relatively new, the service has already snagged advertisers like Twitter, Lyft, Taco Bell, Pandora, and others.

Tsu’s service, in case you missed it, launched last year.  A social network that “pays you to friend,” proclaimed The New York Times. A social network “which pays users to post,” said Re/code. Calling itself a “social and payment network,” Tsu basically pays its user base for their in-app activity and for helping it grow.

While social media marketers have been experimenting on Tsu, it hasn’t reached the mainstream. However, it recently claimed to have topped two million users. Today, its iOS app ranks #261 in the Social Networking category, according to App Annie, and on Android, it has over half a million downloads.
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